Itrat Batool

I am currently working towards a PhD in Marketing at the Australian National University. I have been awarded an ANU-HDR Fee Remission Merit scholarship to begin my PhD journey. My delight has remained with me ever since, and I feel that I am now in charge of my very own, exciting research kingdom.

In 2015, I completed my Master of Science (Marketing) degree with 4.00/4.00 CGPA. My favorite subject was ''Brand Management.'' I remember studying the stories of Keller and how brilliantly he crafted the Disney brand. I loved exploring ''Services Marketing'' too and learning how ''services'' can be both subtle and measurable at the same time. Prior to embarking upon my Master's degree in Marketing, I completed my Masters of Business Administration in 2010.

Currently, I am looking at how color and shape of the product alters the visual perception. I enjoyed presenting my research paper at the Marketing Science Conference held in Philadelphia, the United States in June 2018.

Prior to this, I was awarded the First Place Prize in the Three Minute Thesis Competition by ANU College of Business and Administration, in Aug 2017.